When the media isn’t covering this story, the truth is in the eye of the beholder: A peek inside the photo journalism boom
The truth is always in the eyes of the viewer.
A look at some of the best photo journalism blogs, from the likes of Vox to Mashable, reveals how these sites are transforming the way we see the world.
The best of them are, at their core, news organizations, but they also feature photos of people in different states of consciousness, sometimes as part of a project.
“Photography is not a commodity,” says Amanda Karp, a senior editor at Mashable.
“We’re constantly learning and testing.
We’re not looking at the same things over and over again.”
The sites range in quality from the more traditional, like BuzzFeed, to the experimental, like the photography blog We Love Animals.
The most famous is Mashable’s popular photo blog The Truth, which has more than 2 million readers, with over 10,000 posts each day.
Karp has a personal stake in this site, as she has been covering it since its inception in 2011.
In 2014, Mashable purchased The Truth for $2.6 million, which made her the fourth-most-loved person on the site.
But as Karp put it, “I can’t imagine how people could not be excited about it, because it’s really important to me.”
The site’s first owner, Katie McElroy, is now a digital editor at BuzzFeed, which bought it for $1.5 million in 2017.
Its new owner, Matt Driscoll, is an award-winning photographer, editor, and creative director, and he is the co-founder of The Truth.
Karsp, who has covered Mashable for more than two years, is particularly excited about the site’s upcoming redesign.
“They’ve really been putting in a lot of effort,” she says.
“I think that they’re going to be able to really change it for the better.”
Mashable was founded in 2010 by Karp and her mother, Jennifer, who worked at BuzzFeed and BuzzFeed Sports before becoming journalists themselves.
They named it after the ancient Greek word for “truth,” which they used to describe the way that news was presented in a way that was meaningful to readers.
As they went about building Mashable from a bunch of small-business bloggers to a site that has over 2 million monthly readers, they kept pushing back against conventional media outlets.
In 2015, they launched The Truth as a blog, and soon began receiving more and more requests for content.
“That was a very important decision for us,” says Karp.
“Because the more we were building our audience, the more important it became to us that we build our audience from the ground up.”
Mashables initial goal was to have 1,000 readers by the end of 2016, but it quickly grew to more than 10,600.
“The Truth is just so incredibly important for me, because I think of my own life and what I want out of my life,” says Driscol.
“So, it’s just really hard to think of something else to say to myself that makes sense.”
Mashability launched in March 2017, and Karp was one of the first to get the site up and running.
The site has since grown into a community of nearly 10,400 users and nearly 11 million daily page views.
The Truth’s blog focuses on a different kind of journalism, one that focuses on the way the human body feels.
In some of its posts, a photograph can help explain a specific issue, or show how someone has experienced a particular moment.
It’s also a place where people can ask for help or share personal stories, such as Karsps own journey from child prodigy to adult in-law.
“It’s a way to help people understand the human condition,” says Mashable co-owner Driscols.
“As a parent, it has been really important for us to connect with people on a deeper level than just about any other medium.”
A year ago, Karp says she got the chance to meet Driscolls wife, Sarah, who’s also Mashable editor-in-chief.
“When I first started working with Mashable she had just started her own business and she was very open about how she was trying to use photography to help her with her business,” Karspe says.
She was able to find someone who was just as passionate about photography as she was about her business.
“Sarah and I have an incredible love of photography,” she explains.
“She really took the time to do the research and find the right people for the job, and she did it with all of her heart.”
Mashates first assignment was a photo essay about her own journey, and it was an immediate hit.
“Within 24 hours, we had over 1,100 posts,” she recalls.
“People had been sending me pictures of their families and friends, of their pets, of the beautiful